You can’t build trust unless you genuinely understand your clients. You have to see the world with their lenses as well, then balance results with empathy. Maybe it’s unusual to rely on empathy in business, but that’s how we ensure the impact we make is felt and measured. I think of AI Insider as a full IT service provider by nature and as a partner by approach that makes businesses’ transition to their digital future real, more approachable, and sustainable with the best technology at hand and empathy.
Why empathy? Even if the world is abundant in technologies, we interact with people. They all have their challenges, problems, ongoing changes to handle. It’s simplifying and optimizing internal business operations, improving customer-facing processes, freeing up their colleagues to be more productive, improving the speed of launch for new initiatives, meeting their business KPIs with less overhead, and so on. To create and provide solutions and IT services for them, we have to understand their vision, their business environment, industry, and the contextual flexibility to integrate and adopt a specific technology. In the middle of any change, people need empathy.
Maybe it is why we’re so comfortable spending time listening to our clients. We understand the context of their work and the promise to their customers, define their status quo, identify challenges together, and, with these insights in hand, we create and provide the solutions and services to solve the challenges and problems with measurable impact.
This year, for example, we did this with one of our clients, helping them improve the quality of the web solutions delivered to their customers, restore their team’s working path, and scale the volume of the projects. With the custom-built project management framework we provided, they improved customer satisfaction, the EBIT, as well as their team’s satisfaction.
This way of doing things – acting with trust and empathy – means a promise to our partners: if you work with us, we make every interaction you have with us an individual one. If you need to focus on the key aspects of your business or your day-to-day business, we take care of the technology. We’re also setting up the agile context that keeps you in control of the initiative in every moment of the collaboration. We tell and show you who we are and what we do.
Eventually, what we have learned at AI Insider is that any IT initiative can impact the clients’ business, and trust and empathy are the details that make us better at figuring out and creating the right solutions in the right way. We do business this way because it is easier for our partners to achieve their objectives. It’s the path forward we created and our way up the mountain.